
AI has gone from being a buzzword to a critical tool in the digital marketing toolkit. In 2024, Generative AI (like GPT models) is increasingly used to create content, automate customer interactions, and personalize experiences at scale. Chatbots and conversational AI platforms continue to improve in sophistication, providing instant, personalized communication with customers across various touchpoints.
With the growing influence of AI tools like ChatGPT, Google’s BERT, and Google Search Generative Experience (SGE), search behavior is becoming more conversational and intuitive. Voice search continues to rise, with Siri, Alexa, and Google Assistant being integral to the way people search and interact with brands.
Video continues to be one of the most engaging content formats in digital marketing. In 2024, short-form video is dominating, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts.
AR and VR technologies are enhancing how brands interact with consumers, providing more immersive and engaging experiences. As hardware and software become more accessible, these technologies are becoming mainstream in marketing campaigns.
Social media platforms like Instagram, Facebook, and TikTok are doubling down on their eCommerce capabilities, allowing businesses to sell directly through their apps. This social commerce trend is growing rapidly in 2024, enabling consumers to make purchases without ever leaving the platform.
Kerala boasts a high level of internet penetration and digital literacy, with over 90% of the population having access to the internet. The state is one of the most digitally connected regions in India, with widespread smartphone usage and a growing eCommerce market.
Tourism is one of Kerala’s most significant sectors, with the state attracting millions of domestic and international tourists each year. The growth of tourism in Kerala has been heavily supported by digital marketing efforts that highlight the state’s unique culture, natural beauty, and hospitality.
Kerala has an excellent educational infrastructure, and online education is seeing rapid growth. Many educational institutions, online coaching centers, and skill development platforms use digital marketing to promote their courses, reach students, and increase enrollment.